SATURDAY 28 NOV · 14:00 - 16:00Monviso
Attention is the new currency. And video is how you earn it. From marketing and social media to sales, advertising, storytelling and creative production, high-quality video has become one of the most powerful ways to capture attention and communicate ideas. AI is making video production faster and more accessible but getting great results still requires the right approach. In this practical deep dive, we’ll explore what actually makes an AI-generated video work, using Google Flow and Veo as our playground. We’ll break down text-to-video vs image-to-video, explore smarter prompting techniques and look at camera language, composition, movement, lighting, visual style, consistency and sound. Through real examples, honest comparisons and practical tips, we’ll look at what works, what fails and how to avoid wasting generations and credits. Drawing from hands-on experience in AI filmmaking, academic research and AI Film Festival, this session focuses on techniques you can immediately apply to create better and more effective video content with AI. No hype. No magic formulas. Just what works. [The session can be delivered in both English or Italian, adapting to the audience and event context]
